In celebration of the 50th anniversary of the US Open, the USTA has introduced a new logo for the event, designed to launch America’s Grand Slam toward its next 50 years.
The logo, created by renowned graphic design firm Chermayeff & Geismar & Haviv, is a streamlined and modernized version of the tournament’s iconic flaming ball logo, which was first introduced in 1997. This new logo was designed to create a visual identity for the tournament that will last far into the future.
“The new logo is bold and energetic and better captures and expresses the dynamism of the US Open,” said USTA Chief Marketing Officer Amy Choyne. “We have enjoyed 50 years of greatness, and our new visual identity will better carry us forward for the next 50 years.”
Jimmy Connors: One of the all-time best!
More on Connors later……..
Jimmy Connors
Jim Lopez Tennis Academy 
